MARK MICHELI
Multimedia Journalist/Educator/Video Producer
781 321 7624
markfmicheli@gmail.com
SUMMARY
- Educator, editor, writer, documentarian, multimedia journalist, and online pioneer. As the former news editor of Boston.com, I designed and implemented the Boston Globe’s first training program to transition journalists from print to online. Elsewhere in the mid-90s, I led a team to create one of the first healthcare news websites and worked as part of a team to create what is considered the first group blog.
- Co-founder of Reel Partners Media. Shoot and edit videos to accompany news stories I write for media organizations, including the Boston Globe, as well as for corporate clients, including Verizon.
- Documentarian. Wrote, directed and edited “Down the Lynde,” a one-hour documentary on Las Vegas mogul Steve Wynn’s plans to build a casino and the impact it could have on an old industrial neighborhood near Boston.
- Freelance multimedia reporter. Use text, video, photos, and infographics as necessary to tell news stories rich with information and emotion. Some examples include: “Bike Initiatives on a Roll,” and “Awaiting Casino Outcome, Everett Enclave Faces Change.“
- Adjunct professor at Emerson College, teaching multimedia courses in the journalism department.
- Former managing editor and reporter at mainstream news and business publications, including the Boston Business Journal and Providence Business News. Made the leap from print to online in 1995.
TEACHING EXPERIENCE
Emerson College
Adjunct Professor, Sept. 2014 – Present
- I teach introductory and advanced multimedia courses to undergraduate and graduate students. Students are advised to be entrepreneurial, to embrace new technologies, and are given hands-on opportunities to explore virtual reality, augmented reality and 360 video as it relates to journalism.
- Classes include: Visual Storytelling and Reporting; Beat Reporting Across Media; Interactive News; and the capstone Multimedia Journalism Practicum.
- Redesigned the JSONS website, the journalism department’s premier news site for student work, making it a class project for two students who learned first-hand what it’s like to work for a client.
- Received a faculty grant to create a mini-documentary about efforts to improve the lives of residents and teens living in a poor neighborhood of Lynn, Mass.
Multimedia, Video, Writing, Editing Experience
Reel Partners Media
Co-founder, 2014 – Present
- Video producer, shooting and editing videos to accompany news stories I write for media companies, including the Boston Globe, as well as for corporate clients, including Verizon. Help plan and create short-form videos for a variety of corporate clients, some of which are leaders in the telecommunications, real estate and health care industries.
- Creator and producer of the weekly video series “Dorm Room Chef” and “Drink of the Week” for the BostonGlobe.com, both of which ran on the homepage for more than a year.
- Writer, director, and editor of “Down the Lynde,” a one-hour documentary about Las Vegas mogul Steve Wynn’s plans to open a casino and the impact it could have on residents of an old industrial neighborhood near Boston. The video was well received in the community, had several public screenings, and was shown on cable public access TV stations in Boston, Somerville, Everett, and Malden. I later turned it into a print article at the request of business editors at the Boston Sunday Globe.
- Writer, director, and editor of “An Artful Alliance,” an 8-minute mini-documentary on three non-profit organizations working together to revitalize a poor neighborhood, help disadvantaged teens, and at the same time build a missing link to a bike path in Lynn, Mass. The video was well received in the Lynn community, garnering more than 5,000 views in just four days after a Lynn city councilor posted it to his Facebook page. There are plans for several public screenings and to use the video to help spur economic development in the city.
- Writer, director, and editor of “The Drinking Water, Public Health Connection,” a short video that is shown on a continuous loop in the Metropolitan Waterworks Museum in Boston, Mass.
AOL’s Patch.com
Boston Regional Editor, June, 2010 – June, 2012
- Gave AOL a foothold in the Boston news market by leading a team of editors to launch the first 12 sites in Boston, Somerville and neighboring towns in a six-month period. This involved recruiting and hiring 12 editors for the websites covering Boston’s South End, Back Bay, Beacon Hill and Charlestown neighborhoods.
- Managed a staff of a dozen news professionals to break new ground in online community journalism, including providing breaking news coverage on a 24/7 schedule. Analyzed traffic data to help local editors make the best decisions to boost traffic and user engagement.
- Directed and monitored social media efforts to ensure content was being promoted and user engagement was being leveraged to its full potential.
Boston.com
News Editor/Manager, Nov. 2003 – April 2009
- Led a 24/7 online news team to cover the top news stories in New England and the nation, growing traffic to record levels which averaged more than 6 million unique visitors per month.
- Broke new ground in online content creation while orchestrating breaking news coverage using photo galleries, audio slideshows, message boards, chats, maps, videos, surveys and other interactive features.
- Improved breaking news coverage by guiding and encouraging veteran newspaper journalists to use their talents online.
- Designed and implemented the company’s first training program to transition newspaper editors from print to online.
- Successfully fulfilled a company mandate to increase video on the site by supplying news producers with easy-to-use, online-ready, video cameras and by creating some of the first, short, news videos for the site using those cameras.
- Increased traffic by using best online practices and following search engine optimization strategies.
Boston Business Journal
Reporter, Jan. 2001 – Nov. 2003
Researched and wrote articles on a variety of business topics. Helped improve the small business section by writing about the human drama behind entrepreneurship. Created and launched the newspaper’s first regular feature on residential real estate. Routinely interviewed on AM morning radio show about business issues.
Lycos
Senior Producer, Jan. 1999 – Jan. 2001
Before Google, there was Lycos. Helped redesign, refocus and expand the small business and real estate web guides. Identified key content, helped negotiate multi-million dollar deals with outside partners and planned integration of content into the Lycos.com portal.
InStream PsychLink
Interactive Creative Director, Nov. 1996 – Nov. 1998
Created one of the first healthcare websites: a world class news and information service for mental health professionals called, “PsychLink.” Worked with an engineer and designer to create and launch PsychLink within a three-month period, on time and under budget. Negotiated contracts with various niche publishers, including Reuters Medical News.
AT&T New Media Services
Online News Editor, Sept. 1995 – Nov. 1996
- Worked with a small editorial team to create and launch what is sometimes referred to as the world’s first group blog, called “Lead Story.”
- Wrote for and edited this critically-acclaimed and award-winning news site which was praised in a U.S. News and World Reports cover story on the eight best places to visit on the web.
- Also updated the news, business and front pages of the Interchange Online Network, an experimental project during the web’s infancy.
Community Newspaper Company
Managing Editor, 1992 – 1995
Responsible for guiding and editing all editorial content for four weekly newspapers. Worked closely with reporters on developing and writing news stories, and with photographers and designers on photographs and graphics. Newspapers won numerous awards from the New England Press Association, including one for investigative reporting on the notorious Fells Acres Day Care child molestation case.
Providence Business News and newspapers in Greater Boston
Worked my way up from general assignment reporter to editor at various local daily and weekly newspapers in the Greater Boston area before becoming managing editor of Providence Business News in Rhode Island. Directly managed teams of writers, editors and photographers to produce award-winning work at these publications. As a reporter I covered several beats, including police and fire departments, city government, state government, and the computer, health care, and environmental industries.
EDUCATION
Northeastern University, Master of Professional Studies, Boston, Mass.
Master’s in Digital Media with a concentration in video.
Completed this two-year innovative program where art, design, computer programming, photography, and best online practices converge to explore how consumer habits are reshaping the media landscape.
Suffolk University, Boston, Mass.
B.S. Journalism/Minor in Marketing.
DIGITAL SKILLS
HTML; WordPress; Avid Media Composer; Final Cut Pro X; Adobe Photoshop; Capture One; iPhoto; iMovie; Audacity; Reaper; Various multimedia platform applications including Adobe Spark and MIT’s FOLD. Processing program language; various off-the-shelf and customized content management systems and tools.
VOLUNTEER WORK
- Team member of the New Computer Museum, a grassroots effort to reestablish a computer museum in the Boston area.
- Webmaster for Bike to the Sea, Inc., a grassroots effort to build a bike path on an abandoned rail trail from Everett, through Malden, to the beaches in Revere and Nahant.